Setting up Google alerts for your business and your competitors can also help you spot potential link opportunities. The information above only applies to correctly creating and filling out both general and industry-specific directories. Although the number of links you get is important, the quality of the links and the accuracy of the information you provide matters more. Cleared SEMrush which conducts competitor backlink analysis. Moz provides a number of insights from competitor analysis. A great local citation needs to be seen as credible and trustworthy by both people browsing the web and Google. This is why established brands such as the Yellow Pages (Yell) Trustpilot and Thomson Local are great places to start.